OMAHA MICHELADA FESTIVAL

Expanding Reach & Building Community Through Event Marketing

PROBLEM

Omaha Michelada Festival wanted to grow beyond its local audience, increase attendance, and establish itself as a regional cultural event. The challenge was reaching new audiences outside Omaha while staying connected to its community roots.

SOLUTION

We crafted a multi-channel campaign that combined organic social growth with targeted boosted ads to reach new markets. We also activated email marketing to engage their existing audience and designed print materials—posters, banners, and tickets—to boost visibility across Omaha.